Advertising India Gears
up for Rs. 2,000 Crore Brand Spend during Festive Season 2014
Advertising India is jumping with anticipation at the prospects of higher spending by the brands on promotional activities and marketing campaigns on the occasion of this year’s festive season. According to an article published on August 25, 2014 in the Economic Times of India, the total brand expenditure during this festive season in India will be Rs. 2,000 Crore. This would be enough to break a few records of recent times and pull the Advertising Industry back to happy days after the relatively low performance last year.
The reasons for such expectations this year are manifold. The most prominent reasons for this bright prospect include a stable economic and political situation in the country, new product and service launches, and improvement in the infrastructure of the mediums. All these circumstances have led to a much better environment for prospects for high buying by the consumers. It is this realization that has the brands increasing their spending on promotions, in a race for prominence and visibility during this crucial phase of the year. Advertising India is already seeing an increase in brand spending as the brands enter the race of the early birds.
Another prominent change in the pattern of Advertising in India has been the use of both OOH and the online medium by the brands. Advertising Agencies, which offer a wide range of platforms, are likely to benefit from this attempt at all round visibility by the brands. This can be accredited to the success of smartphones in India. As the brands are bending over backwards to make up for last year, this festive season is sure to deliver on the expectations.
Advertising India is jumping with anticipation at the prospects of higher spending by the brands on promotional activities and marketing campaigns on the occasion of this year’s festive season. According to an article published on August 25, 2014 in the Economic Times of India, the total brand expenditure during this festive season in India will be Rs. 2,000 Crore. This would be enough to break a few records of recent times and pull the Advertising Industry back to happy days after the relatively low performance last year.
The reasons for such expectations this year are manifold. The most prominent reasons for this bright prospect include a stable economic and political situation in the country, new product and service launches, and improvement in the infrastructure of the mediums. All these circumstances have led to a much better environment for prospects for high buying by the consumers. It is this realization that has the brands increasing their spending on promotions, in a race for prominence and visibility during this crucial phase of the year. Advertising India is already seeing an increase in brand spending as the brands enter the race of the early birds.
Another prominent change in the pattern of Advertising in India has been the use of both OOH and the online medium by the brands. Advertising Agencies, which offer a wide range of platforms, are likely to benefit from this attempt at all round visibility by the brands. This can be accredited to the success of smartphones in India. As the brands are bending over backwards to make up for last year, this festive season is sure to deliver on the expectations.
Airport Advertising Agencies in India are looking
at better environments which will aid the implementation
of innovative projects. The expansion works at the Tier II and Tier III airports
means larger areas for Ad Displays and more organized structures.The worth of organized
structures is well known in the Advertising spheres. They facilitate better viewing
for the audiences,thereby resulting in higher impactof the displays.
The requirement of increasing the capacities of the airports has arisen due to the tremendous increase in passenger traffic in the Indian airports.The annual growth rate of the air travelers in 2013 was 15%. The figure has been on a sharp increasing trend in the last few years and there are strong anticipations of its further increase in the coming years. Thus, we are staring at times when the airports will no longer be able to handle the traffic levels. The expansion works, which are currently under progress, will duly aid in ensuring the smooth functioning of the airports in the face of the rise in numbers. This increase in operational area will also mean higher number of sites and spaces to put up ad displays.
This would mean that the medium will soon add new achievements to the innovative ways of the medium. Airport Advertising is well known for bringing alive some of the most innovative concepts and ideas inside the airports. It will be exciting to see the new ideas which are generated when the development works are completed. Associate with the Airport Advertising Agency which holds advertising rights over the airport of your choice and see the premium ways in which you can take your brand to new heights of visibility.
The requirement of increasing the capacities of the airports has arisen due to the tremendous increase in passenger traffic in the Indian airports.The annual growth rate of the air travelers in 2013 was 15%. The figure has been on a sharp increasing trend in the last few years and there are strong anticipations of its further increase in the coming years. Thus, we are staring at times when the airports will no longer be able to handle the traffic levels. The expansion works, which are currently under progress, will duly aid in ensuring the smooth functioning of the airports in the face of the rise in numbers. This increase in operational area will also mean higher number of sites and spaces to put up ad displays.
This would mean that the medium will soon add new achievements to the innovative ways of the medium. Airport Advertising is well known for bringing alive some of the most innovative concepts and ideas inside the airports. It will be exciting to see the new ideas which are generated when the development works are completed. Associate with the Airport Advertising Agency which holds advertising rights over the airport of your choice and see the premium ways in which you can take your brand to new heights of visibility.